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SEO Specialist and Content Writer with 6+ years of digital marketing experience and over 4 years specializing in SEO. Experienced in developing data-driven SEO strategies, technical audits, keyword research, content creation, and organic growth initiatives. Proven ability to improve search visibility, increase website traffic, and deliver measurable results across a variety of industries.
portfolio.
my work.
My very first web design and development.
You can visit it here.
My first full launch campaign. From web design and development to full scale digital marketing campaign and launch.
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My latest corporate B2B technology project. From initial logo configuration and branding to clean UI design.
Visit the portal for more details.
resume.
April 2025 – Current
Lead on-page, off-page, and technical SEO initiatives to boost visibility, drive traffic, and increase conversions.
Conduct deep-dive SEO analysis and technical audits utilizing tools such as Google Analytics, Google Search Console, Ubersuggest, and Screaming Frog.
Create and optimize targeted website and blog content tailored to specific industry niches.
Implement data-driven SEO recommendations and track KPIs to identify ongoing organic growth opportunities.
March 2023 – March 2025
Managed end-to-end SEO strategies for multiple client websites across diverse niches, including real estate, wedding planning, and education.
Conducted comprehensive website and content audits alongside in-depth competitor analysis.
Built and executed strong link-building strategies to acquire high-quality backlinks and improve domain authority.
Optimised content, metadata, and overall website structure based on data-driven insights.
Crafted compelling, SEO-focused content and thorough keyword strategies to meet specific client KPIs.
January 2022 – March 2023
Wrote monthly blog articles and coded/optimised produced content for multiple clients.
Created content for client landing pages and developed briefs for external content creators.
Created and updated individual client digital marketing strategies.
Conducted content gap analysis and made recommendations for better Information Architecture.
Made on-page optimization and metadata recommendations for individual website pages.
Made recommendations for and implemented changes to Google Business Profiles.
Planned backlink creation strategies.
July 2021 – January 2022
Conducted keyword research using Ubersuggest to identify popular keywords and populate related content topics.
Monitored website traffic using Google Analytics, GA4, and Google Search Console.
Ran full website diagnostics using Screaming Frog and conducted monthly diagnostic reports for multiple clients.
Investigated excluded website pages and implemented recommendations to reduce them.
Created backlinks utilizing platforms like FatJoe.
Monitored competitors using GTmetrix and other analytical tools.
Assisted with technical SEO implementation and website needs analyses.
March 2019 - June 2021
SmithSoftware - Web Design, Analytics & SEO; Created an Online Presence; Compiled a Holistic Digital Marketing Strategy; Deployed first step of Digital Marketing Strategy - Social Media Marketing
SmartLDS - Web Design, Analytics & SEO; Created an Online Presence; Compiled a Holistic Digital Marketing Strategy; Deployed first steps of Digital Marketing Strategy - Social Media Marketing; Email Marketing; Online Advertising.
4Rent - Web Design, Analytics & SEO; Created an Online Presence; Compiled a Holistic Digital Marketing Strategy; Deployed first steps of Digital Marketing Strategy - Social Media Marketing; Online Advertising.
Paarl, South Africa
8:00 - 17:00
Drag & Drop Website Builder