Arike Smith Digital Marketing

Arike Smith

Digital Marketer, Web Designer & Content Writer

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about me.

Digital marketer, passionate about KPIs and growing customer base. Seeking to leverage strong knack for quantitative measurement, data visualization and results tracking to gain experience in the world of digital marketing and adding value to all my clients.

South Africa

Based in RSA, but not limited by it. I can work remotely, which let's me work with anyone, anywhere

Interests

I love being creative. Whether it is digital, or with some glitter and glue, I enjoy the process immensely. I am also a big outdoor enthusiast and loves going on hikes. One of my biggest personal accomplishments was finishing the grueling 5-day Otter Trail Hike.

portfolio.

skills & services.

Web Design & Development

Web Analytics & SEO

Online Copywriting

Web PR

Social Media, Email & Mobile Marketing

Marketing Strategy

my work.

websites.

4Rent website designed by Arike Smith
4Rent

My very first web design and development.
You can visit it here.

SmartLDS website done by Arike Smith
SmartLDS

My first full launch campaign. From web design and development to full scale digital marketing campaign and launch.
Visit the site for more details

Place Holder for SmithSoftware Site Image
SmithSoftware

My most recent site. Started with the design in Adobe XD and developed it from there. Currently working on the digital marketing strategy plan.

content creation and writing.

5 STEPS TO BECOMING A REAL ESTATE AGENT IN SOUTH AFRICA
RE/MAX Article

My very first blog article written for a client here.

Passionfruit
Passionfruit

Showing off my diversity by writing for a bit of a riskier client
You can read more here.

CenterGrid Your Technology Problem Solvers
CenterGrid

Re-writing and content creation for individual landing page. Have a look here.

resume.

education.

  • Digital Marketing - University of Capetown - 2021
    Web Design & Development; Web Analytics; SEO; Online Copywriting; Social Media & Web PR; Email & Mobile Marketing; and Holistic Digital Marketing Strategy
  • Event Planning & Management - Intec - 2009
    Introduction to the world of events; The event role players; Organising, accounting and financial management; Event sponsorship; Event programming; Event planning and communication; Catering management; Meeting management; Organising a carnival, sports event, exhibition or political event
  • Matric Certificate - Brainline - 2007
    English; Afrikaans; Geography; Business Economics; Mathematics; Hotelkeeping & Catering

experience.

July 2021 - Now

Polar Bear Digital Innovation

SEO Analyst & Content Writer

Creating briefs for content creators
Making recommendations for Google Business Profiles
Implementing changes to Google Business Profiles
Conducting Website Audits
Making suggestions for better Information Architecture of websites
Making on-page optimization recommendations for website's individual pages
Backlink creation planning
Meta optimisation for individual website pages
Conducting and populating monthly diagnostics report for multiple clients
Code and optimise produced content for client to upload on their blog site
Writing monthly blog articles for multiple clients
Doing keyword research using Ubersuggest to identify most popular keywords for websites in order to populate related content topics for said website
Content creation for landing pages of client websites
Creating backlinks using FatJoe site
Competitor monitoring using GT Metrix and other tools
Individual client strategy creation and update
Monitor website traffic using Google Analytics, GA4 and Google Search Console
Investigate website excluded pages, make recommendation and implement to reduce said pages
Run full diagnostic on websites using Screaming Frog
Conducting content gap analysis for client websites
Making recommendations for website improvements based on Website Needs Analysis

March 2019 - June 2021

Digital Marketing Image created by Arike Smith Digital Marketer

Freelancer Digital Marketing & Website Designer

SmithSoftware - Web Design, Analytics & SEO; Created an Online Presence; Compiled a Holistic Digital Marketing Strategy; Deployed first step of Digital Marketing Strategy - Social Media Marketing
SmartLDS - Web Design, Analytics & SEO; Created an Online Presence; Compiled a Holistic Digital Marketing Strategy; Deployed first steps of Digital Marketing Strategy - Social Media Marketing; Email Marketing; Online Advertising.
4Rent - Web Design, Analytics & SEO; Created an Online Presence; Compiled a Holistic Digital Marketing Strategy; Deployed first steps of Digital Marketing Strategy - Social Media Marketing; Online Advertising.
 

Jan 2018 - Feb 2019

Fives Functional Innovative Solutions CC

Digital Data Capturer & Head of Admin

Assist management with any given request
Capture daily Edcon account work flow on Vision system
Liaising with all other department.
Schedule and keep track of employee leave

March 2016 - May 2017

Simulated Training Solutions 3D

Office Administrative Manager & Personal Assistant

 Managing staff daily tasks
Arranging luncheons with clients,
Managing all office administration,
Keeping track of all small company expenses,
Managing all office administration,
Keeping track of directors day-to-day planning,
Liaising with financial department.
Booking meetings with clients,

Oct 2014 - March 2016

Simulated Training Solutions

Translation Administrative Assistant

Booking voice over artists
Doing sound editing on Audacity
Recording voice artists 
 

contacts.

Phone

+27 74 665 3543

Email

smitharike@gmail.com

Address

South Africa

Working Hours

8:00 - 17:00

follow me.

For more all my latest works or opinions.
Or maybe just to get to know me more.

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